Buena Vista Charter Township, Saginaw County, Michigan Market Analysis and Redevelopment Management

Following the closure of a 380,000 square foot enclosed mall that sat at the heart of the community, Buena Vista Charter Township’s Downtown Development Authority competitively selected McKenna to prepare a Marketing and Strategic Plan to find new purpose for this critical site.

The McKenna-prepared "Downtown Marketing and Strategic Plan" established an action plan and provided tools for the Township, in partnership with local and regional community, civic, and governmental organizations and agencies, to re-establish the downtown area as a thriving, commercial district.

McKenna proposed creating a new retail town center with attractive streetscapes, additional housing, and civic space to re-establish an identity and create and attract customers and new businesses.

Four components comprised McKenna’s Downtown Marketing and Strategic Plan: 1) Market Analysis, 2) Public Input, 3) Area Development Plan and 4) Strategic Plan. Buena Vista civic and business leaders gained a clear understanding of their direction.

McKenna and the Township tested their plans at the International Council of Shopping Centers Spring Conference in Las Vegas where the development community validated the Township’s approach.

With aggressive action on blight removal and site redevelopment, Buena Vista Charter Township Downtown Development Authority acquired and demolished the Fort Saginaw Mall site using its power of eminent domain.

McKenna was selected to manage the redevelopment of the site as the Township completed its public/private partnership approach to redevelopment.